Some thoughts about VRM lingo after a session at VRM+CRM 2010 day2 about making VRM more accessible.

It was clear from yesterday’s discussion that VRM is a methodology, it has context, it is not a specific solution.

It’s useful to explain VRM as the other side of CRM (“VRM puts the R in CRM”), but CRM is such a broad topic and often people don’t like more TLA’s. Some work needs to be done around framing VRM ideas is an accessible way. Maybe we need friendlier language for customers and individuals (non-geeks) to associate with.

We discussed how good tech lingo allows for “verbification”… “we’ll Skype on Tuesday”.

There are examples of groovy technology language: Blu-Ray, Bluetooth. It seems successful, but I can’t say I really like that approach. It’s fine to have two layers of language.. the geek lingo and the friendly lingo.

I was thinking of examples and “WiFi” seems to stand out in my mind. It’s short, simple and very successful.

Making a quick list of ideas which I think are essential to VRM… personal information, identifier, on my terms, independent, personal data store, trust. Add to that the major problem we are finding solutions for: “too many silos”.

I came up with.. “PiLo” : Personal Information Location ..which is also the inverse of the silo idea we don’t like.

In the TrustFabric context, that would refer to your TFID which points at your Agent location. It seems to make sense in XRI thinking. I guess you could say it’s like a Twitter name.

Does that make sense? Do you think it could work?

ps. the V graphic is from V for Vendetta, a must see.